5 benefits to advertising with google ads

Click-based advertising or PPC is a simple concept. More traffic equals more leads. And more leads equals more revenue. Even so, many people find themselves confused between different ad platforms. We’re here to help you understand the most popular online advertising platform. Before we get into the benefits of Google Ads let’s take a look at some of the Google Ads types.

Google ads have 91.86% search market share and offer the largest traffic pool for businesses in all industries. You should consider one of these types of Google Ads if you want to increase your business’s calls, send more people to your website, guide potential customers to your landing page or online store, or increase your call volume.

• Search Network campaigns: If you would like your ad not only to appear in Google SERPs, but also on Maps and hundreds more search partners such as Youtube or Google Shopping.
• Shopping campaigns:Google uses product data instead of a user’s keywords to determine where to place an advertisement.
• Display Network Campaigns You can display visual ads to users using Google’s Display Network.
• Video CampaignYou have the option to create a video advertisement for your company, which Google will promote on YouTube and other display network properties.
• App Campaign Your ads will be displayed on Google Search and Google Play, Google Display Network, Google Discover and AdMob.

Google Ads: Benefits

Targeting Ads with Reliability and Effectiveness

Google Ads is a great option if you need your ads to reach specific audiences from a certain location. Google Ads offers many targeting options that will allow you to reach more potential customers. Google Ads offers many optimization options to help you target your marketing campaigns effectively.

Keywords, ad location, age of potential buyers, location & time, frequency of showing ads and devices on which your ad should appear.

Control of Costs

Google Ads does not have a minimum spend, unlike other platforms. Google Ads users have better control over their advertising spending with the many options they offer for managing their monthly, daily, and ad spend per ad. Only when someone clicks on your ad do you pay.

Simple Management

Google offers a variety of tools that make it easy to manage and monitor multiple ad accounts. One of the powerful tools to help you manage multiple Google Ads accounts is My Client Center, or MCC Manager account. Google Ads Editor is a desktop tool that allows you to download your account information and make offline changes to your campaigns. You can upload the changes to Google Ads later.

Valuable insights

The greatest and most important benefit to running Google Ads are the fact that your efforts can be 100% measured and scalable. You can gain valuable insights into the performance of your ads by combining Google Ads and Google Analytics. This allows you to increase your profit and convert more people with each new campaign.

SEO is faster than SEO

Forget Google Ads. Think about how you would like to rank higher than your competitors in Google SERPs. To reap the long-term advantages of search engines, it is important to have an SEO strategy. Google Ads can help you reach the top of Google search results, bringing instant traffic to your site.

Conclusion

These are the final benefits of running Google Ads to your business. Google ads can be used to maximize your advertising budget if you have an online shop. Google ads can drive potential customers to your site, but you need to make sure that other factors are in place for maximum ROI.