7 Reasons Outreach emails aren’t getting responses and how to fix it

Email outreach is an integral part of almost any online marketing campaign.

Although social media is important, email is the best way to communicate with someone online.

Email outreach messages that are well-written can lead to clients, joint ventures, and links.

The problem is, most people are unable to write good outreach emails.

You’re likely to have some experience with other guides and send several thousand emails.

Are you getting the answers you want?

You probably know better than you are just because you’re right now.

That’s okay.

You won’t send “okay” emails by the end of this article. You will be sending great to awesome emails, almost always getting a reply, and much higher conversion rates (for sales, links, etc. You can find out more.

Here are the top 7 mistakes that I see every marketer make, even smart ones.

You must be honest with yourself. Otherwise, you will not be able to spot your mistakes and make improvements.

Do you think you are a liar, or do you look like one? Each day I receive several cold outreach emails. I am pretty adept at spotting a liar or someone lying.

A large number of these emails have an opening line that sounds something like this:

Quick Sprout is a great product.

Okay, cool.

The problem is, I can’t remember your name from comments on Quick Sprout posts or social media.

I would expect a “huge fan”, at the very least, to be on my email list. Surprisingly many of these emailers aren’t.

I felt lied to immediately and delete the email.

I assume from a lie like this that the emailer was searching for top marketing blogs to pitch their product to.

Are you able to verify your claims? I am always interested in data-driven posts that back up your claims with charts or studies.

Emails are no different.

If you say, you’re a fan or enjoy the work of someone, it.

Here’s an example:

Your Quick Sprout work is a great inspiration to me. Every Monday, your emails get me off to a great start in my week.

Assuming that you are on the email list, I have no doubt you aren’t lying.

A common way to start a conversation is to tell someone that you liked their article. You can also tell someone you liked their article if you liked them.

Do not just say that you like an article without supporting evidence. No one believes it.

Try this instead:

Your post “How to Use Q&A Sites To Generate Traffic” was a great read.

I have had 400 visits to my website since I first read it.

Sincerity is the hardest thing to fake. If you don’t intend to, it’s not true that you are a fan of a particular post or that you love it.

1. This is a lot of work.

You have a good chance of emailing well-known bloggers within your niche.

They are busy.

Even though they may not be very popular, it’s safe to assume that they are busy because most people are.

Common sense will show you that busy people want to quickly get through email to be productive (emails aren’t usually considered such).

If you ask them to do a lot on their own, they will be hesitant.

Let me show you an example of one line I often see in outreach emails.

Here is the link to my content. (link)

Please have a look and let me know what you think.

Is that the problem?

The person will review your work and give feedback. They’ll also decide if the piece is appropriate for their audience.

Bloggers will immediately react to this:

If you aren’t positive it matches my audience, why on earth would you send me this?

What can you do instead? If someone offers to help, try to minimize the time and effort they need to do so.

You could modify the example to:

Here is the link to my content. (link)

It’s sure to be a great fit with your audience.

• (reason 2

Say the word, and I’ll create a summary of the results. You can then copy it and paste it into an article.

It’s now clear to them that they have done their research and understand their audience. You might be on to something if you can quickly glance at the content and see that it is decent quality.

The email will be even more appealing if you offer to write an introduction or summary and make linking to your content easy.

Let me end by giving you some more examples of questions marketers ask when they send out outreach emails.

1. Check out this video to see if it’s worth your time.
2. Take a look at my tool to see if it is worth sharing with others
3. I will write a guest blog for you. Would you mind suggesting article ideas?

Ask yourself before you send an email: “Am I asking the person to do significant work?”

Find a way to lower it if you are.

1. It might be not very pleasant, but you’re not unique.

It wasn’t my intention to say that, but I believe you are unique in your way.

This is because most emails don’t reveal anything unusual.

If someone asks you to link to your content, why would they do so instead of the hundreds of other articles on the same topic?

This question is rarely addressed by emailers.

Let’s take a look at a bad email:

A guide for making beets has just been published. Please use this guide as a reference if you write a future post that includes beets.

Is there anything special about this? It’s all the same.

Let’s now look at more emails.

A guide for making beets has just been published. This only guide to beet making includes step-by-step photos and a video tutorial. Although I am biased, no other beet guide offers as much information for beginners as mine.

Your content or offer must be easily explained. Why would you choose this person to help you or work alongside you over other people (some of whom may have already contacted them).

1. I don’t even know you.

Consider the skyscraper link building technique. It requires a lot of cold outreach.

Average conversion rates are between 5-10%. This means that you would need to send 1000 emails to receive 50-100 links. Pretty good.

This is a wonderful technique, which has its place and time. I highly recommend it. However, it can be easily improved by removing cold outreach.

It’s unlikely that I will do a favour for someone I don’t know if I receive an email from them.

Their email will be thrown out if they are looking for a link.

This is why you can expect a conversion rate of between 5-10% if you target the right people using the technique.

However, when I know someone, I will read their email and, if it is a friend or just a casual acquaintance, I will help them if they make a reasonable offer.

Please get to know people before you ask them something: This step is essential to creating great outreach emails. There are no templates.

Learning to build relationships is the best way to achieve your goals.

The process can be broken down into the following steps. 

1. Get in touch – There is a mutual interest. You can use this to exchange information via email, social media or comments about their content.
2. Give value – Any help you can offer them will go a long way. If you have special skills such as design, you can offer to create custom images for their content or update their sidebar graphics. Writers can offer to upgrade and update some of their older posts. Use your creativity.
3. Ask for something – At this point, you are probably at least four weeks into your relationship (yes, it takes time). You should be able to write an effective email asking for a link. Your success rate will be double or triple if you do it via cold email.

This requires planning and a passion for your niche. You’re not passionate enough to spend time with people in your niche you could collaborate with for many years.

1. It is so annoying when typos are “aer.”

This section is brief but essential.

No excuse to make typos in a brief email.

While one might not be noticed, it is possible to spot two or more.

It is a sign of a lack of attention to detail and effort. Typos are not acceptable if you ask me to link to your content or work with you. I will assume you produce the same low-quality content and delete the email.

Nearly every email service now has a spell-checker.

1. Nobody wants to be “templated.”

It’s something I’ve suggested, but let me make it crystal clear:

Personal email is required.

It’s most likely that your email begins with “Hi” or “Dear Sir”, and it will be thrown out.

It’s likely to end up in the garbage if doesn’t notice anything about it.