A Guide for GA4 Migration

Google Analytics 4 (GA4): The shift from Universal Analytics

Nothing stays still in the constantly evolving world of digital marketing. We’re witnessing a paradigm change that is hard to ignore as marketing and data software advances multiply. This change is centered around the migration from Google’s Universal Analytics to Google Analytics 4(GA4). It’s not just an upgrade, but a major shift that demands preparation, understanding and quick action. This is especially true given the approaching deadline of July 1, 2023 for migration from older Google Analytic generations. After July 1, 2023, UA won’t collect any data. This makes the move to GA4 a priority.

Google Analytics, launched in 2005 by Google, paved the path for data-driven decision making. GA3 or UA was the foundation of data analytics until GA4 arrived in October 2020. New websites built after October 2020 may already be using GA4, but digital marketing teams who use the Classic and Universal Google Analytics versions of Google Analytics must prepare for the significant change.

Benefits of GA4

UA is a tool that has been used by marketers for many years. Its strengths lie in tracking page impressions and specific goals. The session-based data models of UA present challenges. Tracking specific goals, for example, requires manual tagging. This can be time-consuming.

GA4 introduces a simplified, new approach to data structuring and collection. GA4 aggregates more data by viewing data streams as events, rather than impressions or goals. GA4 also auto-registers some events, eliminating manual tagging, which was a mainstay in UA.

The countdown has begun. Transitioning to GA4 is a priority as UA will stop collecting data in less than two month’s time on July 1, 2023. If you fail to make the switch, it could have a significant impact on your data analysis and marketing strategies.

GA4 is not just an upgrade, it’s also a game changer. It uses first-party data modeling to track events on multiple platforms, and provides granular information like geographical locations and purchase value. It also provides rich engagement metrics to give you valuable insights into more targeted marketing campaigns.

Prepare for the GA4 Migration

It’s important to be proactive in preparing for the deadline of July 1, 2023. Export your historical data reports and store them in a secure Cloud storage. As UA is phased out, these reports will become unaccessible. It’s important to safeguard your data history.

It can be intimidating to learn the intricacies of a platform, but it is a worthwhile journey. The GA4 platform is key to streamlined reporting, improved tracking, and more refined marketing strategies. Knowmad is committed to guiding you through this transition. We have marketing experts ready to help you every step of your GA4 journey.

Prepare for GA4

It’s time to look forward at the future of digital advertising with GA4. We are well into the countdown until July 1, 2023. Take advantage of this chance to enter the age of data-driven advertising and take your marketing strategies to new heights. The future belongs to the ones who are prepared today. Start preparing for GA4 now.

Speak to an expert to learn more about how to safely and efficiently transition your Google Analytics account over to Google’s new gen analytics tool.