The scope of SEO in 2023: Top Career Opportunities

You get a list when you enter a search query in a search engine. Do you click on the first website that appears? How does a site achieve a high ranking on a search page? Search Engine Optimization is the answer. Search Engine Optimization (SEO) is a marketing strategy that aims to get the highest order in Google search results. It is a process by which organizations optimize their websites to improve visibility and ranking in search engines. Due to the dynamic nature of Google’s algorithms, companies must hire SEO experts.

This article will teach you about the scope of SEO in 2023.

SEO does not only include adding new content but also optimizing the keywords within the content as well as building authoritative links, and then waiting for results. SEO has become more complex due to Google’s ever-changing algorithms. It requires professionals who have completed a digital marketing program and who have worked on SEO projects.

SEO Industry Statistics

• Search engines are responsible for 68% of the internet experience. (BrightEdge)
• Backlinko reports that the top Google search result is responsible for 32% of clicks.
• Google Searchers Click on Links on Second Page: 0.78% (Backlinko)
• Organic searches account for 53.3% (BrightEdge) of all internet traffic. (BrightEdge)
• Google Maps, Google Photos, and Google Search account for 92.96 percent of all global traffic. (Sparktoro)
• SEO generates ten times more traffic than social media. (BrightEdge)
• The estimated salary of an SEO professional is $60.5k per year (Backlinko).
• Search queries are composed of four words or more in 69.7%. (Ahrefs)
• 60% of marketers say that inbound marketing (SEO and blog content) is the best source of leads. (HubSpot)
• SEO leads close at a rate of 14.6%. (HubSpot)

Why Should You Make A Career In SEO?

SEO wasn’t popular before. Google used to rank websites better by using simple techniques that web admins used. Today’s situation is very different. Google’s algorithms have been improved, making it more difficult for web admins and website owners to manage websites. SEO professionals are in high demand today as web admins look for people who can help them achieve top rankings on their websites. It is, therefore, no surprise that SEO professionals are in high need on the market, as almost every business wants to promote their website.

Search Engine Optimization Professionals Need to Have Specific Skills

Basic Coding Skills

You don’t have to be an expert programmer to succeed in SEO. If you’re hired as an SEO professional, there will likely be a separate team that codes. To perform Technical SEO, you will need to have a working knowledge of HTML, CSS, and other web technologies. Technical SEO skills include heading tags H1-H6, meta tags, title tags, alt-tags, XML Sitemaps, status code, robots.txt, and the ability to solve crawl issues.

Analytical Skills

Analytical thinking is a great way to determine the effectiveness of Internet marketing campaigns and the performance of a website. This will help you make better decisions in the future.

Data analysis is a must for SEO professionals to be able to track, analyze, and report core KPIs. These findings can be used to develop editorial strategies that will improve the search ranking of a business on major search engines.

Keyword Optimised Writing:

Anyone managing an SEO campaign must have strong writing skills. SEO is a strategy that relies on content, but writing for it is an art. Not everyone is adept at this. It’s very difficult to integrate keywords into content without it seeming forced.

They are experts in creating content for blogs, web pages, titles, and meta-descriptions. They know how to use blogs effectively for link-building. Writing keyword-optimized content and distributing it to other sites is one of the best methods to build links to your website. This is a method of outreach to generate Backlinks.

Understanding SEO tools is essential.

An SEO professional’s job is not limited to completing an SEO project. It is also important to measure the effectiveness of the campaigns after implementing the SEO project. To do this, you should be able to use different SEO tools.

SEO professionals should, therefore, be familiar with SEO tools such as Google Analytics, Google Search Console (GSC), SEMrush, Ahrefs, and Surfer SEO.

Critical Thinking:

SEO specialists should be able to think critically in evaluating the effectiveness of a campaign against that of competitors. Since no two SEO strategies or websites will be the same, many factors affect a website’s ranking in search engines.

Salary and job titles for SEO professionals

SEO Intern

Research keywords: Keyword lists and mapping of content to keywords. Prioritize SEO initiatives to maximize impact.

To optimize the site: improve site structure, page creation, SEO copywriting, and updating metadata.

Salary: The average salary of SEO interns is 10-12k per month.

SEO Trainee

In the hierarchy of SEO career profiles, the SEO trainee occupies the lowest place. SEO trainees are usually newcomers to the industry, and they start with the basics. The trainee will be under the direction of an SEO executive. The SEO trainee’s role can differ from one organization to another. They do not perform the main duties of the SEO trainee. The main goals are brainstorming and the introduction of different SEO tools. Keyword research, basic On-page and Off-page SEO, and Basic On-page SEO.

Salary: In India, the average salary of SEO trainees and interns is between 10k-15k per month.

SEO Executive

The SEO executive does not hold a position of great influence in the hierarchy. The SEO employee is ranked lowest in the absence of an SEO trainee. The SEO executive’s duties can vary depending on the organization in which they work. These tasks include process-centric SEO and individual SEO campaigns. Perform SEO both on-page as well as off-page. To maximize traffic, write the title tag and meta description for the content that will be placed on the market. SEO optimization is usually identified as a core activity of an SEO executive.

Salary: A SEO executive’s average salary ranges between 15K and 25K, depending on their experience.

SEO Account Manager

The sole purpose of the SEO account manager is to track and recommend the effectiveness of the different tasks performed to improve a website’s SEO. He reviews the results of social media campaigns, Google campaigns, and SEO operations. These performance reviews allow him to make recommendations for improvements to the SEO. Its main objective is to integrate effective SEO strategies into active campaigns.

Salary: The average monthly salary for an SEO Account Manager ranges between 30K and 40K.