What’s a website’s Domain Authority (DA)?

This number indicates the Authority of your website. The rank ranges from 0-100. Higher-authority websites are higher up on the scale.

Why is this important? Higher domain authority means higher chances of your website ranking higher on search engine result pages (SERPS). This leads to increased organic traffic.

The Domain Authority is based on data collected by Moz. It’s different from Google’s PageRank. Domain Authority is used to compare websites’ Authority since it does not contain all of Google’s information about your website.

It is possible to rank high on Google and other search engines with a low Domain Authority.

These are some additional details to consider when you’re looking at your Domain authority.

Domain Authority cannot be altered quickly. You will not see the results you want until you put in the effort.

DA can still be high, even if a website doesn’t rank higher because it doesn’t account for Google penalties.

Forty factors determine domain Authority. On the other hand, Google’s PageRank is based upon hundreds of factors (many of which are unknown).

Based on the logarithmic scale, the higher your DA score is, the more difficult it will be to move up.

Domain Authority numbers are subject to change frequently, so this metric better compares websites with competitors than assessing your SEO performance over time.

How Does Moz Calculate Domain Authority?

Forty signals can be used to determine the domain authority of a website. These signals include:

• Quality, relevancy, number of incoming links
• Performance of general website SEO
• Your website’s content quality
• Social signals (social signals) indicate the popularity of your domain on social media.

Many tools can help you determine your website’s Domain Authority Score. You can view YouTube.com’s Domain Authority on MozLink Explorer.

Ahrefs is another tool that you can use. This is Ahref’s equivalent of Domain Authority. YouTube.com also has an exact number for both tools.

How can I increase my domain authority?

You are probably curious about how to increase your Domain Authority score. These are some ways to improve your score. Although this won’t happen instantly, the following advice will help you get there.

Do On-Page SEO

SEO optimization refers to the optimization techniques you use on your site to increase visibility in search engines. You must pay attention to the following:

• Use keyword-rich headings for your website content (including pages, blog posts, and blogs).
• Write/audit your website content to ensure quality and relevance
• Perform keyword research to find the most relevant keywords for your website content
• Optimizing titles and descriptions
• Optimize URLs and Permalinks
• SEO optimizing media elements (images, videos, etc.)
• Add internal links to your website and external websites within your content
• Use featured snippets

To optimize your website, you can use plugins such as All-In-One SEO and RankMath.

Use Off-Page SEO Techniques

A key metric is your link profile. This refers to the number of incoming hyperlinks you have. A strong link profile can help you rank higher. Websites with strong links profiles have:

• Links from other websites that are related to your products/services
• High-authority websites may provide links to their website.
• Many domains have unique links that can be used to send inbound links
• Incoming links of low quality

It would be best if you got rid of any bad links to strengthen your link profile. Bad links are any links that come from poor quality websites or link farms.

To find harmful links, there are many tools that you can use, such as SEMrush and Ahrefs. Although each tool has its metrics, all will evaluate your links and tell you which ones are dangerous.

Once you have this information, export the links via.csv. Contact these webmasters to request the removal of links to your website.

If the webmasters of these sites don’t take down the links (which is very likely), then you can use Google’s Disavow Links Tool to do the job. To see how it works.

Do link building

After you have removed any bad links, it is time to get some quality incoming links. This is a huge topic, so that we won’t go into too much detail.

Hub Spot has a wealth of resources to help you achieve your goals.

Completion of Technical SEO Tasks

Although technical search engine optimization tasks can be completed in one go, they can harm your Domain authority and rankings. If you have not completed them, here are some suggestions:

• Check that your website is up-to-date on Google Search Console, Google Analytics and Bing Webmaster Tools.
• Submit your sitemaps to Google Search Console or Bing Webmaster Tool (and delete any that are not needed).
• To ensure search engines can crawl your site, check robots.txt settings.
• Make sure that you use https.
• Add schema information.

Speed Check

Google is very concerned about page speed. A faster page load speed leads to higher domain authority and rankings. Additionally, it provides a better user experience.

To test the speed of the pages of your website, you can use a tool such as GTmetrix. You may need to hire a web developer to speed up your pages, depending on what the results show. There could be technical issues involved.

How important is page speed? Kissmetrics reports 40% of respondents would abandon websites that took more than three seconds to load.

The same source also revealed that 47% of ecommerce clients expect web pages to load within two seconds or less!

Not only will it improve your DA rankings and ranking, but it will also provide a better user experience, which will result in more subscribers, sales, leads, and other benefits.

It is a must to have a mobile-friendly website.

Google has made it clear, websites that are not mobile-friendly will not rank high because they can frustrate searchers. A responsive website is essential if you want to reach potential customers.

Why is it important for a mobile-friendly website? Here are some reasons why a mobile-friendly website is important:

• Google considers mobile-friendliness one of its most important ranking signals.
• Mobile devices account for 60% of all searches.
• Your Domain authority will be negatively affected if websites aren’t responsive.
• Websites that aren’t mobile-friendly won’t be able to appear in Google’s mobile-first index. Google’s mobile-first indexing allows you to index and rank the mobile version of your web page.

PRO TIP: To test your website’s mobile friendliness, click here. Google will give you a report that includes tips and tricks to make your website mobile-friendly.

Wrapping up

The higher your Domain Authority score, you have a better chance of being ranked well in search engines.

These tips will help you to improve your rankings.

We can help you optimize your website or create a mobile-friendly website that is fast and easy to use. Find out more about the website services.